Having always had an interest in the power of illusion and mentalism, Harrington man John Cinderey has carved a new career for himself as a hypnotherapist.
The 56-year-old launched Inner Vision Cumbria on July 1.
The former police officer had practised hypnotherapy unofficially on friends and family for around eight years with great results, he said.
But an injury on duty with the police left him unable to work so he considered starting his own business.
He said: “I have always been very interested in hypnosis and the power of the mind so I decided to use this passion to gain qualifications in hypnotherapy.”
He worked to gain diplomas in techniques and procedures. He also took advice and guidance from the West Cumbria Development Agency’s Link Start Extra team, who suggested a six-week business start-up course.
John is one of a small number of hypnotherapists in the region to offer gastric band therapy, an alternative to the gastric band surgery available privately and on the NHS.
Also known as hypno-band, the therapy has an 80 per cent success rate, claimed to be 10 per cent higher than that of the surgery.
The programme includes five sessions, with each session running from one to two hours, depending on the patient’s ease at being hypnotised.
John said: “In the third session I hypnotically fit the band, and the patient wakes up fully believing they have a gastric band.
“But some of my clients have seen results from their first and second sessions.
“In the final two sessions I decide whether to tighten or slacken the band, depending on their weight loss.
“One volunteer went from eating 25 packets of crisps in a week to one packet every fortnight. The results have been astounding.
“Gastric band therapy is a specialised programme. Prior to any hypnosis I carry out free assessments on anyone interested in the procedure, and assess whether or not I am able to help them or not.”
He claims to instil positive suggestions into a client’s subconscious to build new eating habits and behaviours.
Through self hypnosis he says he has managed to lose five stones himself.
John, who also served in the army before joining the police, is a member of the Hypnotherapy Association.
First published at 19:24, Thursday, 07 July 2011 Published by http://www.timesandstar.co.uk